November 12, 2002
Todd Gibson, Director of Princeton Consultants' PBM Marketing and Sales Practice, explains the impact of consumer-driven healthcare (CDH) on the pharmacy benefit in the November 2002 issue of Employee Benefit News. A new benefits strategy, CDH gives more control over healthcare expenditures to the insured, opening a new market opportunity for pharmacy benefit managers. This material highlights the findings of Gibson's recent whitepaper, which sizes the emerging CDH market and shows pharmacy benefit managers how to position themselves for entry into this dynamic market segment