Growth Strategy
Executives engage Princeton to identify and rigorously evaluate new business models and potential opportunities, and to leverage and integrate emerging technologies.
Case Study
Growth Strategy: Biotech Manufacturing
At a biotech startup, leaders were planning operations once the company emerged from clinical trials. Seeking to reduce the high production costs resulting from small batch sizes and manual processing, they were challenged by a lack of data and insufficient software tools and other resources.
Princeton developed a manufacturing plant optimizing simulation for rigorous evaluation of different scenarios related to process improvement and scalability, plant scheduling strategy, and capacity planning, and for preparation of production when it became commercialized.
The company was acquired for $9 billion.
Case Study
Growth Strategy: Industry IoT Platform
RailPulse was established with the mission to create the first vendor-agnostic industry standard for railcar IoT in North America and to increase modal conversion from truck.
Princeton is the exclusive consultant to RailPulse, helping to organize and drive the research, standards-setting, deployment and proof-of-value analysis for shippers and rail car owners. We delivered:
- Evaluation of the IoT technology “global state-of-the-industry” including performance, protocols, and application specific capabilities
- Creation and execution of RailPulse vendor RFI and RFQ with recommendations (accepted)
- Quantitative and qualitative analysis of near-term and long-term benefits of RailPulse adoption for shippers and railroads
Case Study
Growth Strategy: Due Diligence
For a North American railroad, Princeton led the technical evaluation of a third-party platform provider including application functionality, technical scalability and recommendations for improving and scaling the business.
The current Intermodal and Automotive Systems of a Class 1 Railroad are reaching the end of their life cycle, in terms of their ability to support future business needs, as well as from a technology standpoint.
Princeton was engaged to evaluate build vs. buy option.
“Choosing Princeton as our strategic partner in the crucial journey of selecting a new Intermodal Terminal Operating System (TOS) was a game-changing decision for us. Their expertise in Intermodal operations not only enriched our knowledge but also empowered us to strategically plan operations, adhering to best practices. A truly excellent partner, Princeton was instrumental in steering our project toward success.”
– Class 1 Railroad Senior Director