Steve Sashihara leads Princeton Consultants' unique blend of optimization and predictive analytics, data science and management consulting to help businesses achieve transformational improvement in service and efficiency.
Steve is the author of The Optimization Edge: Reinventing Decision Making to Maximize All Your Company's Assets (McGraw Hill), the first book to explain optimization without jargon or mathematics to a general business executive. On the subjects of optimization, Big Data and digital disruption, he has contributed articles and interviews to Forbes, Investor's Business Daily, The European Financial Review, Bloomberg Business Week, and many trade publications. Steve is a frequent guest speaker at events hosted by IBM, GE and diverse professional and academic organizations.
Steve represents Princeton Consultants in the INFORMS Roundtable, a group of leaders in applied optimization.
Steve co-founded Princeton Consultants after graduating from Princeton University in 1980. He serves on the advisory council for the university's department of Operations Research and Financial Engineering (ORFE).